Suitcase extends a warm welcome to Adam Goetz, who joined our client leadership team as of November, 2010. Adam will be helping redefine the role of Account Manager at Suitcase by blending his leadership skills with his insight and expertise on the latest trends in digital and interactive media.
Adam will be working with key clients to identify opportunities and develop long-term digital strategies focused on delivering results and ROI. Social media, location-based and web marketing is the name of his game.
Prior to joining Suitcase, Adam was Project Manager and Social Media Strategist at Karo Group, leading digital initiatives for clients like Calgary Stampede, SMART Technologies and Travel Alberta. Adam was the lead social media planner behind the notorious self-promotion project Flapjack Finder, which included a website, Facebook app, Twitter stream and a popular iPhone app. The campaign received three Anvil Awards, including Best Use Of Social Media.
Somehow Adam finds time to serve on the Board of Directors for Digital Alberta, and as a member of the TEDxYYC committee responsible for the marketing efforts: website, newsletter and print collateral. Adam is very proud to be a part of both of these organizations, and so are we.
Adam’s client experience includes:
- Alberta Theatre Projects
- Alberta Securities Commission
- ATB Financial
- Calgary Homeless Foundation
- Calgary Stampede
- ENMAX Corporation
- Fairmont Hotels & Resorts
- Government of Alberta
- Horse Racing Alberta
- SMART Technologies
- Travel Alberta
- ZYN.ca
Category: Appointment Notices, Suitcase News, Uncategorized
So when I read this story about how Twitter was all set to become a reliable source for news, I admittedly shook my head at the author’s breathless lack of foresight or insight.
Don’t get me wrong, Twitter is great for a lot of things like promotion, communication and mostly it’s an online expression of existentialism – I tweet, therefore I am.
But, a news source? I think the balloon boy should have illustrated the myopia of that point of view.
So with the news that the media had once again erroneously reported another death of a well known person, this time hockey coach Pat Burns who is living with cancer, I am once again amazed at how far our standards have fallen.
To review, Twitter is great for reporting what you had for lunch, or what a killer price you found on the cutest pair of shoes, it can even be great for identifying trends or leads for a news story, but without verification and basic follow up – standards that newsrooms used to base their reputations on – it is not a news source on its own.
And neither are bloggers for that matter.
Category: Random, Uncategorized
For right or for wrong, the stereotype of the average web developer is that of an ashen-skinned-jacked-up-on-red-bull-and-Doritos individual who strives for order and consistency among lines of code. Let’s be honest here and say that creative expression is not normally a term tossed around between web devs.
Unless you’re talking about Igor Barbashin, Suitcase’s very own developer/designer. Along with his wife Daria, Igor created the Order in Chaos clock.
The Madness of the Shattered Clock
You’ll have to check out the demo to see how it works, but trust us when we say that it’s amazing. And there seems to be a some others who share our opinion, with Igor’s little website averaging more than 6000 hits a day, and even Beautiful Life has reviewed the Shattered Clock for their readers.
As for Igor’s inspiration – well, we’re pretty certain that the number of all-nighters and insane deadlines he’s faced as a web developer are somehow creatively expressed in the Shattered Clock.
Category: Random, Uncategorized
It was a lot of work, and some extra hours buttoning everything up, but having seen the finished United Way Calgary and Area and BeCause websites make it all worthwhile.
The Shiny, New United Way Website
Sure the new look and improved user experience are points of pride, but knowing that both these websites will play a major role in the United Way Calgary and Area’s annual fundraising campaign and help make Calgary a better city is something the whole team here at Suitcase can get behind.
While the main United Way website is focused on Calgary issues at large, the BeCause website focuses on engaging 20 – 40 year-old Calgarians in volunteerism, community development and finding solutions to local social issues. It’s a pretty cool idea, and one that is coming at exactly the perfect time here in Calgary.
The Youthful Energized BeCause Website
And, when you check out the BeCause website be sure watch the video Calgary: an Owner’s Guide that features some sweet work from our friends at MacLaren McCann.
Category: Random, Uncategorized
Let me just start by saying, I think Ping is a really cool idea. I`m a huge music fan and I love the idea that I can follow my friends and see what they are recommending. I think there is a huge audience that is just waiting to take ahold of this. I know last.fm offers quite a few of the same features, but I`m an Apple fanboy, so sue me.
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Category: Uncategorized
I read an article over at Mashable today, that talks about how MTV and Foursquare are teaming up to help build awareness of STD testing. The campaign, accurately named, “Get Yourself Tested” (GYT), was actually launched way back in April 2009, although this is the first time I’ve heard of it.
The mechanics of the campaign boil down to rewarding people with a badge when they check in from a clinic and get tested for an STD. You are welcome to come up with your own “viral marketing” and “gift that keeps on giving” jokes for this one.
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Category: Uncategorized
