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For destinations, planning season is upon us.

At least, it should be.

Even if you are just in Q1 of  your budget year, the end of the year is an ideal time to tabulate and examine the results of the past 12 months.

And for those setting DMO / CVB budgets…or just playing the shell game with your line items…December also offers a chance to begin allocating funds for new projects, come the new year.

Not to mention a bit of space as coworkers take vacation and your agency begins the annual 4-week holiday party.

So, what should be in your destination marketing budget for 2011?

We thought you would never ask.

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