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Category Archives: Book Reviews

Book Review – The On-Demand Brand, by Rick Mathieson

by Carmen Tsang

September 7, 2010

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With the increasing popularity and craze over social media, viral videos, games and location-based applications, consumers now want to be in control of when, where, and how they receive information. And according to Rick Mathieson’s latest book, it’s no longer enough for your company or your brand to be in demand, they must be on demand.

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Category: Book Reviews, Branding, Random

Book Review: Strategic Mobile Design

by Carmen Tsang

August 27, 2010

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At Suitcase, we like to stay on top of things and show the world that we care about the latest trends and news updates. We also love sharing what we’ve learned, which is why we we’ve started our book review initiative. I recently read Strategic Mobile Design: Creating Engaging Experiences, written by Joseph Cartman and Richard Ting. Don’t let the ever popular buzzword, “Engaging Experiences”, throw you off. It’s not a book full of cliché ideas. This short, 202-paged paperback book is perfect for the newbies to the mobile industry. There are great, clear chapters in this book that allows you to skim and read the content that interests you.

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Category: Book Reviews, Mobile Marketing