Troy Thompson
Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel industry. Troy has been providing strategic planning and consulting services to destinations, DMOs and CVBs for more than a decade.
For most DMOs and CVBs, finding a great agency partner starts with the consideration list. Unfortunately for most DMOs and CVBs, the creation of this list is a haphazard exercise often resulting in poor choices. Let’s fix that.
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Category: Advertising, Destination Marketing, Tourism Marketing
Destination marketing organizations and CVBs have long though of themselves as the most knowledgeable guide to a particular tourism area. But that claim of expertise just got a little smaller.
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Category: Destination Marketing, Hotel Marketing
It is a simple question, one that I encounter often.
How should we (DMO, destination, hotel, resort, etc.) keep up with the latest social/tech/digital trend?
With so much innovation in the digital space, it can seem overwhelming. A new social site launches each day, flash travel sites arrive and disappear in a flash and the entire time you are simply trying to keep up.
So, how do you?
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Category: Destination Marketing, Tourism Marketing
It is a popular question from our social media strategy clients: So, what tourism/destination/DMO social media campaigns do you like?
Typically, very few…aside from the often cited Tourism Queensland example (still a brilliant campaign from Chris and the TQ team).
This is not to say that our DMO peers produce poor social campaigns, but unfortunately many use the proverbial copy and paste button a bit too often.
But, there are several standouts.
Those executions, integrations and campaigns that warrant a tweet, “like” or post. For your reading enjoyment, we have four of our favorite tourism / destination marketing social media campaigns.
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Category: Destination Marketing, Engagement Marketing, Geo-Social, Social Media Marketing, Tourism Marketing
While not a complete representation of overall brand effectiveness, a destination’s marketing name is typically one of the first interaction points for a consumer. And for the destination, a critical first impression of their brand story.
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Category: Branding, Destination Marketing
For destinations, planning season is upon us.
At least, it should be.
Even if you are just in Q1 of your budget year, the end of the year is an ideal time to tabulate and examine the results of the past 12 months.
And for those setting DMO / CVB budgets…or just playing the shell game with your line items…December also offers a chance to begin allocating funds for new projects, come the new year.
Not to mention a bit of space as coworkers take vacation and your agency begins the annual 4-week holiday party.
So, what should be in your destination marketing budget for 2011?
We thought you would never ask.
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Category: Destination Marketing, Location Based Marketing, Mobile Marketing, Search
