Trent Martens
Creative Director
Being digital marketers at the core, we obviously believe strongly in the power of the web as a communication tool. What’s interesting though is that as we work with more retail brands, we’re discovering that the web in conjunction with social media tools, is a marketing platform that actually allows your message to grow and spread to the masses on a large scale. Continue reading →
Category: Branding, Location Based Marketing, Mobile Marketing
Being digital marketers at the core, we obviously believe strongly in the power of the web as a communication tool. Interestingly, as we work with more retail brands we’re discovering that the web is a marketing platform that actually allows your message to grow and spread when it’s merged with social-media tools.
In other words, this multi-faceted platform can engage the voice of a brand directly to its consumers, and also be a tool that empowers those consumers to spread the word to other consumers. In my opinion, this brand extension is quickly becoming a retail marketer’s greatest asset.
I’m not proposing that traditional advertising is dead, or outdated. If planned properly more traditional methods, which are always effective at directing people online, don’t have to be replaced, but can be leveraged. Imagine rolling all your traditional advertising into a snowball and then pushing it down a hill. You’d be able to watch as its influence grows exponentially as your consumers interact and share information about your product, service or company. The image below illustrates how this can work.
For example, a flyer can still remain a flyer, but a social campaign call-out can be added to the cover. A TV spot can remain a TV spot, but with a social media call-to-action where consumers are invited to interact with your brand and other consumers. The goal is to have your media mix working together to ultimately drive foot traffic to stores.
It does however take some time, experimentation, TLC and patience. Don’t think that it’s a switch you can just turn on. Starbucks, Oreo, Skittles and Coke definitely didn’t acquire their millions of fans overnight. It’s taken years of tweaking and investing but what a powerful asset they’ve built. Each of the above brands list have in excess of 15 million people listening to and conversing with them on Facebook. This connection is something they use at the drop of a hat to run quick promotions, events, sales, campaigns, and more.
That’s the kind of nimbleness and opportunity almost any company would aspire for – what about yours?
If you have any questions or comments, I’d love to hear from you, please comment here on the blog, or you can reach me at trent@suitcaseinteractive.com
Category: Location Based Marketing, Location-Based Experiences, Mobile Marketing, Uncategorized
Through the rapidly increasing amount of information, messaging, reviews and data online, we know that consumers are presented with more options than ever before. As a result they are becoming more and more savvy and resourceful to research products and services that they’re interested in. Ultimately they’re wiser with how they are making their buying decisions, and more demanding regarding the information they need, and when they need it. What I, as a marketer, try to keep in mind, is transitioning consumers from inquiry to purchase by focusing what they need, and only what they need, at every step of the process.
Know More, No Less
When considering what we’re delivering to customers and when, we need to keep in mind that most consumers are now doing their research through multiple platforms. Whether it’s through their laptop browser, iPad, Blackberry or iPhone, the need to develop smart user experiences and intuitive interfaces on every platform is greater than ever.
How do you ensure you’re providing this to your customers?
Continue reading →
Category: Location Based Marketing, Mobile Marketing, User Experience
