To say that Suitcase has embarked on a new direction might not be entirely accurate.
Sure, we have a new positioning, and we’re creating a new set of solutions to offer to our clients, but the direction of our agency is exactly the same as it always has been – merging the latest technology with creative, effective executions.
When we started Suitcase ten years back, the digital world was bouncing back from the dot-com hiccup of the late nineties. Despite the cautiousness of the time, we were able to envision the very real role that websites and digital platforms would play in connecting a brand with consumers. What we know today, after a decade of experience, is that engagement, and more importantly how you engage your consumers, is the key to an effective marketing plan. I believe that the growth of social, mobile and location-based technologies are unlocking never before imagined opportunities for that engagement. Continue reading →
Category: Branding, Location Based Marketing, Mobile Marketing
Build a user experience with clear success events for brand measurement purposes.
Would I call myself a user experience expert? Probably not. Do I feel I have some great experience and insight into the matter that may help online marketers? Absolutely!
At Suitcase, we work with a diversity of brands – retail brands, financial brands, telecom brands, travel and tourism brands, the list goes on. The experience of each brand needs to be vastly different, and must deliver an experience appropriate to that brand. With that in mind, marketers must strive to establish clear and specific goals that can be used to measure the effectiveness or success of any digital communication or website. These benchmarks, often called success events, must look beyond site traffic and unique visits to clearly identify a path or set of activities for users to accomplish that, in doing so, will have indicated a successful experience.
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Category: User Experience
