September 17, 2011
Through our Decision Mapping process, Suitcase helps to define a Customer Journey that enables marketers to engage and motivate consumers by delivering the right message through the right media to the right person at the right place. We call these the Four R’s of engagement. This new infographic published by AdAge is a great snapshot of who’s consuming what media, and when.
Category: Advertising, Customer Journey, Decision Mapping, Engagement Marketing, Infographics, Location Based Marketing, Location-Based Experiences, Media, Media Consumption
August 28, 2011
With nearly 400 stores across the country, Mark’s Work Wearhouse has become a Canadian retail icon. And Mark’s has worked hard to achieve this. Their relentless pursuit of quality, comfort and innovation in clothing and footwear is a mantra the whole organization puts into practice every single day. Just step into any Mark’s store (there’s certain to be one near you if you’re in Canada) and you’ll discover a world of stylish, functional apparel that looks good, fits great and performs well from the office to the toolshed.
As the chain has evolved, there’s a growing segment of Canadians who need to be introduced to Mark’s… and many former shoppers who need to be reintroduced.
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Category: Case Studies, Engagement Marketing, Facebook Marketing, Geo-Social, Mobile Apps, Social Media Marketing
Digital Alberta bestows high honours on Calgary-based marketing engagement agency.
Calgary, AB – Suitcase Interactive Inc., a digital ‘engagement agency’ specializing in social and mobile media marketing, was awarded “Best Digital Marketing Agency” at the Digital Alberta Awards on Monday, June 6, 2011 at Hotel Arts in Calgary. Continue reading
Category: News Releases
When it comes to the tourism industry, there’s arguably not a more competitive sector than accommodations. Destination marketing campaigns and core attractions may bring in the visitors, but it’s the hotels who fight to put their share of “heads in beds”, as the saying goes. Amidst fierce price competition and a more value-driven consumer, hotels are sharpening their marketing strategies and expanding their media mix to include new engagement tactics.
Category: Case Studies, Destination Marketing, Engagement Marketing, Facebook Marketing, Hotel Marketing, Local Marketing, Location Based Marketing, Location-Based Experiences, Mobile Apps, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tourism Marketing
November 5, 2010
Suitcase extends a warm welcome to Adam Goetz, who joined our client leadership team as of November, 2010. Adam will be helping redefine the role of Account Manager at Suitcase by blending his leadership skills with his insight and expertise on the latest trends in digital and interactive media.
Adam will be working with key clients to identify opportunities and develop long-term digital strategies focused on delivering results and ROI. Social media, location-based and web marketing is the name of his game.
Prior to joining Suitcase, Adam was Project Manager and Social Media Strategist at Karo Group, leading digital initiatives for clients like Calgary Stampede, SMART Technologies and Travel Alberta. Adam was the lead social media planner behind the notorious self-promotion project Flapjack Finder, which included a website, Facebook app, Twitter stream and a popular iPhone app. The campaign received three Anvil Awards, including Best Use Of Social Media.
Somehow Adam finds time to serve on the Board of Directors for Digital Alberta, and as a member of the TEDxYYC committee responsible for the marketing efforts: website, newsletter and print collateral. Adam is very proud to be a part of both of these organizations, and so are we.
Adam’s client experience includes:
Category: Appointment Notices, Suitcase News, Uncategorized
September 10, 2010
Rarely these days do I read an article as inspiring as The New DMO Strategy by our destination marketing expert, Troy Thompson. I honestly believe that Troy has unearthed a concept — and a new model — that every DMO or CVB needs to understand, consider, then embrace.
The Tripecho Effect
In Troy’s article, he describes the “tripecho effect”, which is a great term and one that will receive heavy rotation in my marketing vocabulary. I think it’s the perfect term to describe the way the travellers experience and interact with a destination, and, most importantly, how they share those location-based experiences with others.
Category: Destination Marketing, Location Based Marketing, Location-Based Experiences, Mobile Marketing
July 27, 2010
Location-Based Experiences
The proliferation of GPS-enabled smartphones and the advent of location-based mobile browsing has spawned a new breed of consumer that expects marketing to happen seamlessly, “in the moment” — whenever and wherever they are at. It’s a new HERE AND NOW consumer culture that blends the online and offline worlds, fueled by the demand for instant gratification, the desire for more meaningful brand interactions and shared experiences, and the expectation that technology should enable these.
In his article, Digitalization of Retail, Jeremy Lockhorn of Razorfish describes consumers’ new “non-linear shopping journey” using mobile and interactive digital media as “the connective tissue” that ties together a seamless, multi-channel brand experience. Brand organizations who adapt their marketing communications systems to deliver a location-based experience to consumers will reap the rewards of delivering highly targeted and more relevant messages: Higher response rates and marketing ROI.
But how? And what does “location-based” even mean?
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Category: Location Based Marketing, Location-Based Experiences, Mobile Marketing
