Loyalty programs have been slowly moving into the mobile space, but three recent developments, Facebook Deals, Starbuck’s Mobile App, and the Clip coupon app, show that this trend is picking up steam.
Social deals benefit the brand and the customer
Facebook Deals was recently launched across Canada as part of the Facebook Places feature. Now, by using a smart phone to check-in their location to Facebook Places, consumers are provided with a list of nearby stores offering deals.
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Category: Location Based Marketing, Mobile Marketing
*As cherry picked from Robert Solomon’s “The Art of Client Service”
Last week we took a look at our client-relationship philosophy through a series of 11 Commandments stemming from Robert Solomon’s book “The Art of Client Service”. We hold these combined 11 points to be the measuring stick when evaluating our interactions with customers. Please join us as we conclude the list that we started in Part One. Continue reading →
Category: Uncategorized
Coca-Cola is doing brands that are currently testing the waters of the location-based marketing pool a big favour by leaping in cannonball style.
With today being Black Friday – and the busiest shopping day of the year in the United States – Coca-Cola has embarked on nation-wide, location-based scavenger hunt campaign that will be fed directly into the hands of users running the SCVNGR app.
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Category: Branding, Location Based Marketing, Location-Based Experiences, Uncategorized
*As cherry picked from Robert Solomon’s “The Art of Client Service”
In his book “The Art of Client Service”, Robert Solomon evaluates the importance of the client-agency relationship through a series of 58 points pulled from his own experience. He goes so far as to suggest that the strength of creative output, production and longevity all rest on the strength of the client relationship.
We at Suitcase Interactive agree whole-heartedly with Mr. Solomon and strive to nurture our client relationships. In an increasingly digital world, it is easy to lose sight of the human connections that make up our end-goals. Beyond the websites and digital interactions that we developed are the human interactions and relationships that comprise the real finished product. Keeping that in mind we focus on meaningful client relations and work to promote mutually beneficial partnerships.
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Category: Uncategorized
