Through our Decision Mapping process, Suitcase helps to define a Customer Journey that enables marketers to engage and motivate consumers by delivering the right message through the right media to the right person at the right place. We call these the Four R’s of engagement. This new infographic published by AdAge is a great snapshot of who’s consuming what media, and when.

Effective engagement marketing has a lot to do with how, when and — most importantly — where brands and consumers interact. A consumer’s location provides a context for engaging with a brand, and is a factor often overlooked in advertising execution. This infographic shows how different generations consume different media throughout their day, and wherever they are. Very helpful information that can be used to craft compelling location-based experiences that foster brand engagement.

Category: Advertising, Customer Journey, Decision Mapping, Engagement Marketing, Infographics, Location Based Marketing, Location-Based Experiences, Media, Media Consumption

Rob Howard

Rob is a seasoned marketing communications and creative professional with over 14 years of combined leadership experience in advertising, design and client leadership roles. He's been working with digital and interactive media since the mid-nineties, before there were even graphics on the Web. Rob's range of experience spans design and communications; traditional and interactive media design; strategic marketing planning, campaign and advertising design and execution. His award-winning work has achieved results for clients in industries ranging from retail and tourism, to corporate b-to-b and not-for-profit organizations.

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